(Image source: https://www.facebook.com/pg/davisonorchards/photos/?ref=page_internal)
Fun for the whole family, young and young at heart! Grab your friends and make a day of it. It is even a perfect date idea! With everything, a short drive away can make it a day trip or for those outside the area, make it a weekend getaway close to home!
- All ages and all sizes of groups whether it be families or friends
- Aimed towards the locals of the Thompson Okanagan region but offers the opportunity for those from other regions or countries to experience when they extend their stay
- Directed towards Explorer Quotient (EQ):
- Free Spirits:
- Demographics: 18-34, over half have young children, FT/students, higher than average income, average education
- Social and Travel Values: Extrovert, driven, open-minded, fun-loving, spontaneous, adventurous. Luxury, checklist samplers, indulgent, fun/exciting travel with some learning, bragging experiences, escapism, appreciation of nature
- Authentic Experiencers:
- Demographics: 55+, higher than average retired, average income, higher than average education
- Social and Travel Values: Eco and well-being conscious, ethical, independent, more reserved, open-minded, care little about brands. Cultural immersion, historical travel, away from crowds, unstructured travel
- Cultural Explorers:
- Demographics: 35-54, mostly FT, average income, higher than average education
- Social and Travel Values: Highly motivated, risk-takers, spontaneous, creative, socially responsible, easy-going, not highly materialistic. Off the beaten track, local connections, unstructured travel, historical travel
- Free Spirits:
Photo by Jeanine Worsky.